HTML Coding For E-mail Marketing
July 21, 2011
Creating a successful e-mail marketing campaign requires several items: a valid product or service to offer, selected target audience and, to make everything work, a fail-proof html.
Old Style HTML
Coding for e-mail is completely different than coding websites. E-mail clients software render e-mails in different ways just as browser-based e-mail services. The HTML for this media is mostly outdated, deprecated and messy, at least it will be if you want to make them work on all (or most) clients.
What About CSS?
Most of the CSS you know is useless for e-mails, but depending on your target audience you might be able to go a bit further. Campaign Monitor keeps an updated table with the current CSS support in e-mails, so keep that page in your bookmark for future references.
Tips to Code a Fail Proof E-mail
Structure: Put semantics aside and bring those